Posted in Random Thoughts and Ramblings

Learning about Outreach from Sears

gettyimages-810465192Although this quote is often attributed to the great Albert Einstein, it was actually a resource from Narcotics Anonymous that first contained the phrase, “The definition of insanity is doing the same thing over and over and expecting different results.” I find this statement coming from a group that works with addicts interesting. Addicts are addicted to a substance and will do anything to score their next fix. They do this to feed the need inside them but also to keep up their status quo. People with addictions become so focused on getting their next fix that they ignore ways to truly remedy their situations and to get lives back and keep on looking for their fix. One of two things will happen: They will kick the addiction and begin living better lives and maintaining healthy habits or they will literally kill themselves trying to find the next fix.

Unfortunately, much the same can be said about the church.

Today, Sears – once a mainstay of the American economy – filed for bankruptcy protection to restructure its debt. This move will result in at least 142 stores being closed which means many people will be losing their jobs and some towns will be losing yet another storefront. There are plenty of reasons for Sears to be in this position but what all of this boils down to is that Sears kept doing the same things they had always done in order to keep their loyal customers without reaching out to new ones. The management of Sears refused to modernize their operation in order to appeal to new people and to meet their needs that were being met by the likes of Walmart and Amazon. Sears would have been wrong to change their core, which was selling things at reasonable prices while providing stellar customer service but had every opportunity to change how they practiced this core function. Instead, their strategy consisted of denial and continuing to seek their next fix in order to maintain their status quo.

The American church is in a similar situation. I grow tired of reading article after article decrying the church and of how we are decreasing in relevance every single day. Most congregations thrive on trying to maintain their status quo and fail to adequately reach out to others in their midst who need to hear the good news of Jesus Christ. Often, their idea of “outreach” consists of keeping tabs on people who have left and inviting them back. This is necessary but when such is the main focus of outreach activities, this misses the mark of what outreach is supposed to be.

The message of the gospel should never be changed or altered in order to sound more appealing. The core teachings of the church should remain unchanged. But, the way in which the church seeks to reach out to people with the gospel should be up for consideration of how it can be done more effectively. Gone are the days when people flock to their neighborhood church just because it’s there; those days are never coming back. Now, the church has to find ways to go to the people instead of expecting people to come to them. The church has to discern ways to meet the needs of people today and not the needs of people 40 years ago. Doing what worked 40 years ago but doing them better may sound like a good idea but look no farther than Sears to see that that is a terrible strategy.

We have biblical and extrabiblical examples of the need for the church to go to the people. Sprinkled throughout the gospels and much of the New Testament are examples of the people being approached by the church rather than the other way around. Jesus drew crowds but the people were not making pilgrimages to Jerusalem or Bethlehem to see him. Instead, he and the twelve traveled extensively to minister to people. Jesus also sent the disciples out to minister. He never once uttered, “build it and they will come.” Paul likewise traveled extensively to preach the good news and establish house churches. John Wesley, at a time when doing so was not seen as appropriate, went to the fields and market crosses in small towns to reach the people that the church saw as inferior.

Somehow along the way, the American church got the idea that people would come to them. This worked for a time. But now that being part of a church is no longer socially necessary, many people are not as apt to go to the church without an invitation of some sort. That invitation often comes in the form of substantial, prolonged, and personal outreach. The church must go to the people. The church must embrace the people in their midst without expecting them to look and act just like them. The church must live out the teachings of Jesus Christ.

While the mission of the church should remain the same, the method needs tweaking.

HT: Shannon Blosser

Advertisements

Author:

I'm a UMC pastor appointed to Druid Hills UMC and Lost Gap UMC in Meridian, MS. I'm married to woman certified to teach physics (in other words, she's much smarter than me!) and we have a daughter who is with the Lord. I love talking about Jesus and making much of Him, sports, ministries of justice and mercy, whatever else comes to mind. I'm kind of like a box of chocolates: You never know what you're gonna get.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s